I see all kinds of wild figures thrown around from 6.5% to 20.0% of site visitors that book then and there; this is broadly labelled as the conversion factor. Now i am not going inform you this really should be for your internet site because I do not think in the concept. I use RevPOV - Revenue Per Online Visit - this is the RevPAR alternative for web site revenue benchmarking. It's actually quite an easy sum; spend total DIRECT online revenues and divide it using the total associated with visits to one's site. Now, go back for the last 12 months and chart this both on a linear and month-on-month platform. Chasing visit growth as objective is like chasing occupancy or average rate by itself.as we all know, genuine hotel benchmarking is actually about RevPAR, and within the online space, it's top tips on RevPOV.
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The problem is you don't realise anyone might have fallen into one of those holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad behaviors.
As you can see, you plenty of other accessible to you, besides figure out. All you have look at is use them--and just a little imagination.